{"id":3,"date":"2024-07-31T17:13:21","date_gmt":"2024-07-31T17:13:21","guid":{"rendered":"https:\/\/template-v1.mainwebsite.ch\/?page_id=3"},"modified":"2026-05-29T09:27:10","modified_gmt":"2026-05-29T09:27:10","slug":"datenschutz","status":"publish","type":"page","link":"https:\/\/www.priorgent.ch\/en\/datenschutz\/","title":{"rendered":"Data protection"},"content":{"rendered":"
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Data protection<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Thank you for your interest in our services and your trust in us. Protecting your privacy while you use our website is very important to us. We always treat your data confidentially and, of course, comply with all relevant data protection regulations.<\/p>

The responsible party and data protection officer is:<\/strong><\/p>

The responsible body within the meaning of data protection laws, in particular the EU General Data Protection Regulation (GDPR), is:<\/p>

PriorGent GmbH
General-Wille-Strasse 19
8002 Zurich
Switzerland<\/p>

Email: info@priorgent.ch<\/p>

Website: https:\/\/www.priorgent.ch\/ Based on Article 13 of the Swiss Federal Constitution and the federal data protection regulations (Data Protection Act, DSG), everyone has the right to privacy and protection against the misuse of their personal data. The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.<\/p>

In cooperation with our hosting providers, we strive to protect the databases as effectively as possible against unauthorized access, loss, misuse, or falsification.<\/p>

Please note that data transmission over the internet (e.g., when communicating via email) can have security vulnerabilities. Complete protection of data against access by third parties is not possible.<\/p>

By using this website, you consent to the collection, processing, and use of data as described below. This website can generally be visited without registration. Data such as pages viewed or the names of files accessed, as well as the date and time, are stored on the server for statistical purposes, without this data being directly linked to you personally. Personal data, in particular your name, address, or email address, is collected on a voluntary basis whenever possible. Your data will not be shared with third parties without your consent.<\/p>

Processing of personal data<\/strong><\/p>

Personal data is any information relating to an identified or identifiable natural person. A data subject is a person whose personal data is processed. Processing includes any handling of personal data, regardless of the means and procedures used, in particular the retention, disclosure, collection, erasure, storage, alteration, destruction, and use of personal data.<\/p>

We process personal data in accordance with Swiss data protection law. Furthermore, to the extent that the EU GDPR is applicable, we process personal data in accordance with the following legal bases pursuant to Article 6(1) GDPR:<\/p>

lit. a) Processing of personal data with the consent of the data subject.<\/p>

lit. b) Processing of personal data for the performance of a contract with the data subject and for the implementation of corresponding pre-contractual measures.<\/p>

lit. c) Processing of personal data to fulfill a legal obligation to which we are subject under applicable EU law or under applicable law of a country in which the GDPR is wholly or partially applicable.<\/p>

lit. d) Processing of personal data to protect the vital interests of the data subject or of another natural person.<\/p>

lit. f) Processing of personal data to protect our legitimate interests or those of third parties, unless the fundamental freedoms and rights and interests of the data subject override those interests. Legitimate interests include, in particular, our business interest in being able to provide our website, information security, the enforcement of our own legal claims, and compliance with Swiss law.<\/p>

We process personal data for the duration necessary for the respective purpose(s). Where longer retention periods are required due to legal or other obligations to which we are subject, we restrict processing accordingly.<\/p>

1. Contact person<\/h2>

PriorGent GmbH, General-Wille-Strasse 19, 8002 Zurich, is the controller responsible for processing your personal data within the meaning of the Swiss Federal Act on Data Protection (FADP) and the EU General Data Protection Regulation (GDPR). You can reach us by email at: info@priorgent.ch<\/p>

Questions regarding data protection in connection with the use of our website can also be directed to our data protection officer. He can be reached at the address above and via email (subject: "Attn: Data Protection Officer"). Please note that the content sent to this email address will not be reviewed exclusively by the data protection officer. If you wish to exchange confidential information, please contact him directly via this email address first.<\/p>

2. Data processing on our website<\/h2>

2.1 Accessing our website \/ Access data<\/h3>

Each time you visit our website, we automatically collect the access data that your browser transmits to enable your visit. This access data includes, in particular:<\/p>

\u2022 IP address of the requesting device
\u2022 Date and time of the request
\u2022 Address of the accessed website and the requesting website
\u2022 Information about the browser and operating system used
\u2022 Online identifiers (e.g., device identifiers, session IDs)<\/p>

The processing of this access data is necessary to enable visits to the website, to ensure the continued functionality and security of our systems, and for the administrative maintenance of the website. The access data is also temporarily stored in internal log files to identify and address the cause of repeated or potentially malicious access to our website. The legal basis for this processing is Article 6(1)(b) GDPR if the website visit occurs within the context of initiating or fulfilling a contract, and otherwise Article 6(1)(f) GDPR based on our legitimate interest in providing the website and ensuring the security of our systems.<\/p>

The information stored in the log files does not allow for your direct identification; in particular, we only store IP addresses in abbreviated and anonymized form. The log files are stored for 30 days and then archived after anonymization.<\/p>

2.2 Making contact<\/h3>

You have several options for contacting us. We process the data you provide when contacting us solely for the purpose of communicating with you. The legal basis for this processing is Article 6(1)(b) GDPR if your information is necessary to answer your inquiry or to initiate or perform a contract, and otherwise Article 6(1)(f) GDPR based on our legitimate interest in contacting you and answering your inquiry. The data we collect during the contact process will be automatically deleted as soon as your inquiry has been fully processed, unless we are required to retain your inquiry to fulfill contractual or legal obligations (see section "Storage Period").<\/p>

2.3 Newsletters and advertising emails<\/h3>

You have the option to subscribe to our newsletter, in which we will regularly inform you about new products and promotions. We use the double opt-in procedure, meaning we will only send you the newsletter after you have confirmed, by clicking a link in a confirmation email, that you are the owner of the email address provided. We store your email address, the time of registration, and the IP address used for registration for as long as you are subscribed to the newsletter. This storage serves solely the purpose of sending you the newsletter and being able to prove your registration.<\/p>

In addition, we send promotional emails asking for feedback on your order or informing you about products that complement your purchase. The legal basis for this data processing is Article 6(1)(f) GDPR.<\/p>

You can unsubscribe from the newsletter and promotional emails at any time or object to receiving them by using the unsubscribe link in each newsletter and promotional email. You can also contact us by email at info@priorgent.ch. The legal basis for this processing is your consent pursuant to Art. 6 para. 1 lit. a GDPR.<\/p>

In our newsletters and promotional emails, we use standard technologies to measure interactions with them (e.g., email opens, links clicked). We use this data in pseudonymized form for statistical analysis and to optimize our content and customer communication. We use small graphics embedded in the messages (so-called pixels) for this purpose. This data is collected exclusively in pseudonymized form and is not linked to your personal data. The legal basis for this is our legitimate interest pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR. Our goal is to share relevant content with our customers and to better understand what interests our readers. If you do not wish to have your usage behavior analyzed, you can unsubscribe from the newsletters or disable the display of graphics in your email program by default. The data relating to interaction with our newsletters is stored pseudonymously for 30 days and then completely anonymized.<\/p>

2.4. Applications<\/h3>

You are welcome to apply for open positions with us at any time. The purpose of data collection is to conduct applicant selection processes for potential employment. When receiving and processing your application, we collect the following data in particular: first and last name, email address, application documents (e.g., certificates, CV), your earliest possible start date, and salary expectations. The legal basis for processing your application documents is Article 6 Paragraph 1 Sentence 1 Letter b and Article 88 Paragraph 1 of the GDPR in conjunction with Section 26 Paragraph 1 Sentence 1 of the German Federal Data Protection Act (BDSG).<\/p>

2.5. Use of cookies and similar technologies<\/h3>

This website uses cookies and similar technologies (hereinafter collectively referred to as "tools"), which are provided either by us or by third parties.<\/p>

A cookie is a small text file that your browser stores on your device. Cookies are not used to run programs or transmit viruses to your computer. Similar technologies include web storage (local\/session storage), fingerprints, tags, and pixels. Most browsers are set by default to accept cookies and similar technologies. However, you can usually adjust your browser settings to reject cookies or similar technologies, or to store them only after giving your prior consent. If you reject cookies or similar technologies, some of our services may not function correctly.<\/p>

The following is a list of the tools we use, organized by category. We provide information about the tool providers, the storage duration of cookies, and the transfer of data to third parties. We also explain when we obtain your voluntary consent to use these tools and how you can withdraw it.<\/p>

2.5.1 Legal basis and revocation<\/h4>

2.5.1.1 Legal basis<\/strong><\/h5>

We use necessary tools for the operation of the website based on our legitimate interest pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR, in order to enable you to use our website more conveniently and individually and to make its use as time-saving as possible. In certain cases, these tools may also be necessary for the performance of a contract or for the implementation of pre-contractual measures, in which case the processing is carried out pursuant to Art. 6 para. 1 sentence 1 lit. b GDPR.<\/p>

All other tools, especially those for marketing purposes, are used based on your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR and Section 15 para. 3 sentence 1 TMG, insofar as user profiles are created for advertising or market research purposes. Data processing using these tools only takes place if we have obtained your prior consent.<\/p>

If personal data is transferred to third countries, we refer you to Section 4 ("Data Transfer to Third Countries"), also with regard to any associated risks. We will inform you if we have concluded standard contractual clauses or other guarantees with the providers of certain tools. If you have given your consent to the use of certain tools, we will transfer the data processed during the use of these tools to third countries (also) on the basis of this consent.<\/p>

2.5.1.2 Obtaining your consent<\/strong><\/h5>

We use a cookie consent management tool to obtain and manage your consent. This tool generates a banner informing you about data processing on our website and giving you the option to consent to all, some, or no data processing by optional tools. This banner appears on your first visit to our website and whenever you access your settings again to change them or withdraw your consent. The banner will also appear on subsequent visits to our website if you have disabled cookie storage, or if the cookies or information in local storage have been deleted or have expired.<\/p>

During your visit to our website, we collect your consent or revocation, your IP address, information about your browser, your device, and the time of your visit. We also store necessary information on your device to retain your consent and revocation settings. If you delete your cookies or information in local storage, we will ask for your consent again on subsequent visits.<\/p>

Data processing is necessary to provide you with the legally required consent management and to comply with our documentation obligations. The legal basis for using the cookie consent management tool is Article 6(1)(f) GDPR, based on our legitimate interest in fulfilling the legal requirements for cookie consent management.<\/p>

2.5.1.3 Revocation of your consent or change of your selection<\/strong><\/h5>

You can withdraw your consent for specific tools at any time. To do so, click on the "Cookie settings" link in the footer of our shops. There you can also change the selection of tools you wish to consent to using, as well as find additional information about the cookies and their respective storage duration. Alternatively, you can submit your withdrawal of consent for specific tools directly to the provider.<\/p>

2.5.2 Necessary Tools<\/h4>

We use certain tools to enable the basic functions of our website ("necessary tools"). Without these tools, we would not be able to provide our service. Therefore, necessary tools are used without consent based on our legitimate interests pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR or for the performance of a contract or for the implementation of pre-contractual measures pursuant to Art. 6 para. 1 sentence 1 lit. b GDPR.<\/p>

2.5.2.1 Use of own cookies<\/strong><\/h5>

We use our own necessary cookies in particular<\/p>

\u2022 for login authentication,
\u2022 for load distribution,
\u2022 for saving your shopping cart across sessions
\u2022 to note that you have been shown information placed on our website, so that it will not be shown again on your next visit to the website.<\/p>

We want to enable you to use our website more conveniently and in a more personalized way. These services are based on our aforementioned legitimate interests; the legal basis is Article 6(1)(f) GDPR.<\/p>

2.5.2.2 Google Tag Manager<\/strong><\/h5>

Our website uses Google Tag Manager, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, for users in the European Economic Area and Switzerland, and by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, for all other users.<\/p>

The Google Tag Manager is used exclusively for managing website tools by implementing so-called website tags. A tag is an element in the source code of our website that serves to execute a tool, such as a script. Optional tools are only implemented via the Google Tag Manager with your consent.<\/p>

The Google Tag Manager uses the following cookies for technical debugging purposes: \u00abgtm\u00bb, \u00abgtm_auth\u00bb, \u00abgtm_debug\u00bb, \u00abgtm_preview\u00bb, \u00abgtm_mt\u00bb.<\/p>

The legal basis for this data processing is Art. 6 para. 1 sentence 1 lit. f GDPR and arises from our legitimate interest in easily integrating and managing tags into our website.<\/p>

Google collects information about which tags are integrated into our website, but generally does not collect personal data such as usage behavior, IP addresses or pages visited.<\/p>

We have concluded a data processing agreement with Google and use standard contractual clauses pursuant to Article 46(2)(c) GDPR if personal data is transferred to the USA or other third countries. Further information on data transfers to third countries can be found in section 4 ("Data Transfers to Third Countries") of our privacy policy.<\/p>

For more information about Google Tag Manager, see Google's information on Tag Manager.<\/p>

2.5.3 Use of cookies and similar technologies for analytical purposes<\/h4>

To improve our website, we use cookies and similar technologies (e.g., web beacons) to statistically collect and analyze general user behavior based on access data. We also use analytics services to evaluate the use of our various marketing channels.<\/p>

The legal basis for the data processing described in this section is \u2013 unless otherwise stated \u2013 your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR. For information on withdrawing your consent, see section 2.9.1 \u00abWithdrawing your consent or changing your selection\u00bb. If personal data is transferred to the USA or other third countries, your consent expressly extends to the data transfer (Art. 49 para. 1 sentence 1 lit. a GDPR). Please refer to section 4 (\u00abData transfer to third countries\u00bb) for information on the associated risks.<\/p>

The following section provides information about the technologies we use and instructions on how to object to our analytics measures by using an opt-out cookie. Please note that after deleting all cookies in your browser or later using a different browser and\/or profile, you will need to set an opt-out cookie again.<\/p>

2.5.3.1 Google Analytics<\/strong><\/h5>

Our website uses Google Analytics, provided for users in Europe, the Middle East and Africa (EMEA) by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, and for all other users by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as "Google").<\/p>

Google Analytics uses cookies and similar technologies to analyze and improve user behavior on our website. The data generated may be transferred by Google to a server in the USA for evaluation and storage. However, your IP address is shortened before the usage statistics are analyzed, meaning that no direct conclusions can be drawn about your identity. We have extended Google Analytics on our website with the code "anonymizeIP" to ensure the anonymization of IP addresses.<\/p>

Google will use the information obtained through cookies to analyze website usage, compile reports on website activity for website operators, and provide other services related to website activity and internet usage.<\/p>

Our privacy settings for Google Analytics include:<\/p>

1. IP anonymization (shortening the IP address before evaluation so that no conclusions can be drawn about your identity).
2. Automatic deletion of old logs \/ Limitation of storage duration.
3. Disabled personalized ads.
4. Deactivated Measurement Protocol.
5. Disabled data sharing with other Google products and services.<\/p>

The data processed by Google Analytics includes:<\/p>

\u2022 Anonymized IP address.
\u2022 Referrer URL (previously visited page).
\u2022 Pages visited (date, time, URL, title, time spent).
\u2022 Downloaded files.
\u2022 Clicked links to other websites.
\u2022 Achieving specific goals (conversions).
\u2022 Activated advertising features (including audience remarketing through GA Audience).
\u2022 Enabled cross-device and cross-site tracking (Google Signals).
\u2022 Technical information: Operating system; browser type, version and language; device type, brand, model and resolution; approximate location (country and, if applicable, city, based on anonymized IP address).<\/p>

Google Analytics sets the following cookies for the stated purposes and with the respective storage durations:<\/p>

\u2022 \u00ab_ga\u00bb for 2 years and \u00ab_gid\u00bb for 24 hours (both to identify and differentiate website visitors using a user ID).
\u2022 \u00ab_gat\u00bb for 1 minute (to reduce requests to Google servers).
\u2022 \u00abIDE\u00bb for 13 months (third-party cookie to identify and differentiate website visitors using a user ID, to record interactions with advertising and to provide personalized advertising).
\u2022 \u00ab__utma\u00bb for 2 years (to distinguish between visitors and sessions).
\u2022 \u00ab__utmb\u00bb for 30 minutes (to determine new sessions and the duration of visits).
\u2022 \u00ab__utmc\u00bb for a session (to determine new sessions and the duration of visits).
\u2022 \u00ab__utmt\u00bb for 10 minutes (to throttle requests).
\u2022 \u00ab__utmz\u00bb for 6 months (to store campaign information or the source from which the visitor came).
\u2022 \u00ab__utmv\u00bb for 2 years (to store a user-defined variable).<\/p>

We have entered into a data processing agreement with Google for the use of Google Analytics.<\/p>

You can configure your browser to reject cookies or prevent the collection of data generated by cookies relating to your use of this website (including your IP address) and the processing of this data by Google by downloading and installing the browser add-on provided by Google. Alternatively, if you are visiting our website from a mobile device, you can use this opt-out link. This will block future data collection by Google Analytics on this website (the opt-out link only works in this browser and only for this domain). Please note, however, that you will need to click this link again if you delete your cookies in this browser.<\/p>

You can find more information in Google's privacy policy.<\/p>

2.5.3.2 Google reCAPTCHA<\/strong><\/h5>

This website uses the reCAPTCHA service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). This service is used to distinguish between human input and automated, machine processing. The query involves sending your IP address and, if applicable, other data required by Google for the reCAPTCHA service to Google. For this purpose, your input is transmitted to Google and further processed there. However, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser as part of reCAPTCHA will not be merged with other Google data. Your data may also be transferred to the USA. For data transfers to the USA, the European Commission has issued an adequacy decision, the "Privacy Shield." Google participates in the "Privacy Shield" and has committed to its requirements. By clicking the button, you consent to the processing of your data. This processing is based on Article 6(1)(a) GDPR with your consent. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.<\/p>

Further information about Google reCAPTCHA and its privacy policy can be found at:<\/p>

https:\/\/policies.google.com\/privacy?hl=de<\/a><\/p>

2.5.3.3 Hotjar<\/strong><\/h5>

Our website uses Hotjar, a web analytics service provided by Hotjar Ltd., Elia Zammit Street 3, St Julians STJ 1000, Malta (hereinafter referred to as "Hotjar"). Hotjar creates heat maps, which graphically display statistics about mouse movements and clicks on our website. This allows us to identify frequently used features of our website and further improve it. Hotjar uses cookies and similar technologies to analyze user behavior on our website. However, your IP address is shortened before the usage statistics are analyzed, so no conclusions can be drawn about your identity. In addition to mouse movements and clicks, information about the operating system, browser, referring and outgoing links, geographic origin, and screen resolution and device type is evaluated for statistical purposes. This information is pseudonymized and is not shared with third parties by us or Hotjar. Data that you enter in form fields on our website is hidden and not collected by Hotjar.<\/p>

Hotjar sets the following cookies, each of which is used for the specified duration:<\/p>

\u2022 \u00ab_hjid\u00bb for 1 year (usage analysis and storage of visitor ID).
\u2022 \u00ab_hjFirstSeen\u00bb for the session (storage of the first page view in a session of a new visitor).
\u2022 \u00ab_hjAbsoluteSessionInProgress\u00bb for 30 minutes (saving the first page view in a session).
\u2022 \u00ab_hjIncludedInSessionSample\u00bb for 30 minutes (usage analysis in conjunction with the set session limit).
\u2022 \u00ab_hjIncludedInPageviewSample\u00bb for 30 minutes (usage analysis in conjunction with the set page view limit).<\/p>

Data collection by Hotjar can be deactivated on all websites that use Hotjar by using an opt-out option. Further information and the option to register your objection can be found on Hotjar's opt-out page. Hotjar also supports your browser's "Do Not Track" function. If you activate this function in your browser, Hotjar will not collect any data. Instructions for various browsers can be found on the Hotjar website.<\/p>

You can find more information in Hotjar's privacy policy.<\/p>

2.5.4 Use of cookies and similar technologies for online advertising<\/h4>

We also use cookies and similar technologies for advertising purposes. Some of the access data generated when you use our website is used for interest-based advertising. By analyzing and evaluating this access data, we are able to display personalized advertising on our website and on third-party websites that corresponds to your actual interests and needs.<\/p>

These tools are also used to create profiles in order to display targeted advertising for products that match your preferences. Another purpose is to improve the user experience by showing you products of interest or similar products when you visit our website. These cookies also allow us to use our commercial offers on other affiliated websites (retargeting). We have no control over the information provided by third-party cookies and no access to the data. The third-party providers we use assure us that they will not combine user profiles obtained from our website with other user profiles created on third-party websites.<\/p>

The legal basis for the use of marketing tools is your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR. In the case of the transfer of personal data to the USA or other third countries, your consent expressly extends to the data transfer as well (Art. 49 para. 1 sentence 1 lit. a GDPR). You can find the associated risks in section 4 ("Data transfer to third countries").<\/p>

In the following section, we would like to explain these technologies and the providers used for them in more detail.<\/p>

The data collected includes, in particular:<\/p>

\u2022 the IP address of the device,
\u2022 the date and time of access,
\u2022 the identification number of a cookie,
\u2022 the device identifier of mobile devices,
\u2022 Technical information about the browser and operating system.<\/p>

However, the collected data is stored exclusively in pseudonymized form, so that no direct conclusions can be drawn about individual persons.<\/p>

Below we explain in detail the technologies and providers we use:<\/p>

2.5.4.1 Facebook Conversion and Retargeting Tags (\u201eFacebook Pixel\u201d)<\/strong><\/h5>

Our websites use the "Facebook Pixel" service of the social network Facebook for marketing purposes. This service is offered to users outside the USA and Canada by Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, and to all other users by Facebook Inc., 1601 Willow Road, Menlo Park, California 94025, USA (hereinafter "Facebook").<\/p>

We use the Facebook pixel to analyze the general usage of our websites and to monitor the effectiveness of Facebook advertising ("conversion"). We also use the Facebook pixel to display personalized advertising messages for our products based on your interests ("retargeting"). Facebook processes data that the service collects on our websites using cookies and similar technologies.<\/p>

The following cookies are set by Facebook Pixel for the stated purpose and with the respective storage durations:<\/p>

\u2022 \u00ab_fbp\u00bb for 3 months (usage analysis and retargeting).
\u2022 \u00abfr\u00bb for 3 months.<\/p>

The data collected during this processing may be transferred by Facebook to a server in the USA for evaluation and storage there. We have concluded standard contractual clauses with Facebook in the event of the transfer of personal data to the USA.<\/p>

If you have a Facebook account and have allowed it in your account's privacy settings, Facebook can link the information collected during your visit to our websites to your Facebook account and use it for targeted advertising. You can view and change your Facebook profile's privacy settings at any time. If you are not a Facebook member, you can prevent data processing by Facebook by activating the opt-out switch for the provider "Facebook" on the aforementioned TRUSTe website. Data processing can also be deactivated by clicking on the following link: CUSTOM OPT-OUT.<\/p>

If you deactivate data processing by Facebook, only general Facebook ads will be displayed that are not based on the information collected about you.<\/p>

You can find more information in Facebook's privacy policy.<\/p>

2.5.4.2 Google Ads Conversion Tracking and Remarketing (formerly AdWords)<\/strong><\/h5>

Our websites use the services \u00abGoogle Ads Conversion Tracking\u00bb and \u00abGoogle Ads Remarketing\u00bb, which are offered by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland for users from the European Economic Area and Switzerland, and by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter \u00abGoogle\u00bb) for all other users.<\/p>

Using "Google Ads Conversion Tracking," we record and analyze user actions we have defined (e.g., clicking on ads, page views, downloads). We use "Google Ads Remarketing" to display personalized advertising messages for our products on Google partner websites. Both services use cookies and similar technologies for this purpose. The data collected during this processing may be transferred by Google to a server in the USA for evaluation and storage there. We have concluded standard contractual clauses with Google for the transfer of personal data to the USA.<\/p>

If you use a Google account, Google may, depending on your Google account settings, link your web and app browsing history to your Google account and use information from your Google account to personalize ads. If you do not want this linking, you should log out of Google before visiting our contact page.<\/p>

You can configure your browser to reject cookies as described above. Additionally, you can disable the "Personalized ads" option in your Google ad settings. In this case, Google will only show you generic ads that are not tailored to you.<\/p>

The following cookies are set by Google:<\/p>

\u2022 \u00ab_gcl_au\u00bb for 90 days.
\u2022 \u00ab_gcl_aw\u00bb for 90 days.<\/p>

You can find more information in the data usage guidelines in Google's privacy policy.<\/p>

2.5.4.5 Microsoft Advertising (formerly Bing Ads)<\/strong><\/h5>

We use Microsoft Advertising for remarketing and conversion tracking on our website. This service is provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA, hereinafter referred to as "Microsoft," and uses Universal Event Tracking (UET). Microsoft uses cookies and similar technologies to display relevant advertisements to you. The use of these technologies enables Microsoft and its partner websites to display ads based on your previous visits to our website or other websites on the internet.<\/p>

When you click on an ad we place on the Bing search engine, Microsoft stores a cookie in your web browser on your device to enable tracking functions. This tracking cookie remains valid for 180 days and is not used to personally identify you. If you visit certain pages on our website and the cookie has not yet expired, both Microsoft and we can recognize that you clicked on one of our Bing ads and were redirected to our website from there.<\/p>

Microsoft uses the information collected by the tracking cookie to generate visitor statistics for us. This provides us with information about the number of clicks on our ads placed on Bing, as well as the pages of our website that were subsequently visited. However, we do not receive any information that allows us to personally identify you.<\/p>

Furthermore, Microsoft may be able to track your user behavior across multiple devices using a technique called cross-device tracking. This allows Microsoft to show you personalized advertising across different devices.<\/p>

Microsoft Advertising uses the following cookies with the specified storage times for the purposes mentioned above:<\/p>

\u2022 \u00ab_uetsid\u00bb for 24 hours (session ID)
\u2022 \u00ab_uetvid\u00bb for 16 days (visitor recognition, usage analysis and personalized advertising)
\u2022 \u00abMUID\u00bb for 1 year (visitor recognition, usage analysis and personalized advertising)<\/p>

The following information is stored by Microsoft Advertising in Local Storage:<\/p>

\u2022 \u00ab_uetsid\u00bb and \u00ab_uetvid\u00bb (the same purposes as the corresponding cookies)
\u2022 \u00ab_uetsid_exp\u00bb and \u00ab_uetvid_exp\u00bb (information about the expiration date of the cookies)<\/p>

If you do not agree to this processing, you can prevent the installation of cookies by adjusting the settings in your internet browser. Further details can be found in the "Cookies" section above.<\/p>

If you have a Microsoft account, you can also access the website.\u00a0http:\/\/choice.microsoft.com\/de-de\/opt-out<\/a>\u00a0Change your settings for personalized advertising.<\/p>

The information generated in connection with this data processing may be transferred by Microsoft to a server in the USA and stored there for analysis purposes.<\/p>

Further information about Bing Ads and the collection and use of data can be found at the following links:<\/p>

\u2022\u00a0https:\/\/help.bingads.microsoft.com\/#apex\/3\/de\/53056\/2<\/a>
\u2022\u00a0https:\/\/privacy.microsoft.com\/de-de\/privacystatement<\/a><\/p>

For more information, please refer to the Microsoft Advertising help pages and the Microsoft privacy policy.<\/p>

2.5.5 Social media plugins and external media<\/h5>

We also use tools from social networks that allow you to log in to the website using your existing user accounts or to share posts and content via these networks (\u201esocial media plugins\u201c), as well as other external media such as embedded videos or maps.<\/p>

Unless otherwise stated, the legal basis for this is your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR, which you give via the cookie banner or directly within the respective tool by individually permitting its use via an overlay banner. For information on withdrawing your consent, see section 2.9.1: \u201eWithdrawing your consent or changing your selection\u201c. If personal data is transferred to the USA or other third countries, your consent expressly extends to this data transfer as well (Art. 49 para. 1 sentence 1 lit. a GDPR). Please refer to section 4: \u201eData transfer to third countries\u201c for information on the associated risks.<\/p>

2.5.5.1. Social media plug-ins<\/strong><\/h5>

Our website uses social media plugins (e.g. the Like button) from the following social networks:<\/p>

\u2022 Facebook, offered by Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, for users outside the USA and Canada, and by Facebook Inc., 1601 Willow Road, Menlo Park, California 94025, USA (collectively \u201eFacebook\u201c) for all other users.<\/p>

\u2022 Twitter, which is offered to users in the European Union, the EFTA states and the United Kingdom by Twitter International Company, Attn: Data Protection Officer, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland, and to all other users by Twitter Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA (collectively \u201cTwitter\u201d).<\/p>

\u2022 Google+, which is offered to users in the European Economic Area and Switzerland by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, and to all other users by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (collectively \u201eGoogle\u201c).<\/p>

For data protection reasons, no personal data is initially transferred to the social network when you visit our website. The plugin is only activated after you give your consent, allowing a direct connection between your browser and the social network. This prevents data from being transferred to and stored on the network without your knowledge. If you have given your consent, your data will be processed as follows:<\/p>

Facebook, Twitter, and Google receive information that you have accessed the corresponding subpage of our website, regardless of whether you have a Facebook, Twitter, or Google account and are logged in. If you are logged in to Facebook, Twitter, or Google, this data will be directly associated with your account. If you use the activated plugin and, for example, share the page, Facebook, Twitter, or Google will also store this information, including the date and time, in your user account and share it publicly with your contacts and followers. If you do not want this information to be associated with your Facebook, Twitter, or Google profile, you must log out before activating the plugin.<\/p>

Facebook, Twitter, and Google store this data as user profiles and use it for advertising, market research, and\/or to personalize their websites. This analysis is carried out in particular (even for users who are not logged in) to display personalized advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles. As a member of Facebook, Twitter, or Google, you can deactivate advertising based on your social media activity, for example, in your Facebook ad preferences. You can also completely prevent the loading of Facebook, Twitter, or Google social media plugins, for example, with a Facebook blocker.<\/p>

It is possible that information collected in connection with this data processing will be transferred by Facebook to a server in the USA and stored there. In the event that personal data is transferred to the USA or other third countries, we have concluded standard contractual clauses with Facebook, Twitter, and Google.<\/p>

Further information can be found in Facebook's privacy policy, Twitter's privacy policy, and Google's privacy policy.<\/p>

2.5.5.2. Online presence in social networks<\/h5>

We maintain online presences on social networks to communicate with customers and prospects and to inform them about our products and services.<\/p>

The social networks in question typically process user data for market research and advertising purposes. This allows them to create user profiles based on user interests, and to do so, they store cookies and other identifiers on users' devices. These user profiles are used to display targeted advertising both within the social networks and on third-party websites.<\/p>

During the operation of our online presences, we may have access to statistical information about the use of our online presences, provided by the social networks. These statistics are aggregated and may include information such as demographic data and data on interaction with our online presences, as well as the posts and content shared through them. Details and links to the data from the social networks that we, as operators of the online presences, can access can be found in the following list.<\/p>

The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f GDPR, based on our legitimate interest in effectively informing users, communicating with users, selling and advertising our products and services, as well as Art. 6 para. 1 sentence 1 lit. b GDPR, in order to stay in contact with our customers and inform them, and to carry out pre-contractual measures with future customers and interested parties.<\/p>

The legal basis can also be the user's consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR given to the platform operator. The user can withdraw this consent at any time for the future by notifying the platform operator, pursuant to Art. 7 para. 3 GDPR.<\/p>

The processing of data, which is carried out independently by the social networks, is subject to the privacy policies of the respective social networks. Further information on data processing and your options to object can be found in the privacy policies of the social networks.<\/p>

Please note that data protection requests are most efficiently addressed directly to the respective social network provider, as only these providers have access to the data and can take appropriate action. Below is a list of the social networks on which we maintain an online presence:<\/p>

Pinterest<\/strong><\/p>

We maintain an online presence on Pinterest to showcase our company and services and to communicate with customers\/prospective clients. Pinterest is an online pinboard for graphics and photographs, offered by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland, for users within the European Economic Area. For all other users, Pinterest is operated by Pinterest Inc., 651 Brannan Street, San Francisco, California 94107, USA (collectively, "Pinterest").<\/p>

We would like to point out that it is possible that user data may be processed outside the European Union, particularly in the USA. This may pose increased risks for users, as access to user data may be restricted. We have no access to this user data; access is solely controlled by Pinterest.<\/p>

You can view Pinterest's privacy policy at the following link:<\/p>

https:\/\/policy.pinterest.com\/de\/privacy-policy<\/a><\/p>

YouTube<\/strong><\/p>

We maintain an online presence on YouTube to present our company and services and to communicate with customers\/prospective customers. YouTube is a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.<\/p>

We would like to point out that it is possible that user data may be processed outside the European Union, particularly in the USA. This may pose increased risks for users, as access to user data may be restricted. We have no access to this user data; access is solely controlled by YouTube.<\/p>

You can view YouTube's privacy policy at the following link:<\/p>

https:\/\/policies.google.com\/privacy<\/a><\/p>

LinkedIn<\/strong><\/p>

This website uses features of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time you access one of our pages containing LinkedIn features, a connection to LinkedIn's servers is established. LinkedIn is informed that you have visited our website with your IP address. If you click the LinkedIn "Recommend" button and are logged into your LinkedIn account, LinkedIn can associate your visit to our website with you and your user account. Please note that as the website provider, we have no knowledge of the content of the transmitted data or its use by LinkedIn.<\/p>

Further information can be found in LinkedIn's privacy policy at:<\/p>

https:\/\/www.linkedin.com\/legal\/privacy-policy<\/a><\/p>

Facebook<\/strong><\/p>

We maintain a company presence on the Facebook platform to promote our products and services and to communicate with potential customers or clients.<\/p>

On this social media platform, we are jointly responsible with Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, and with Facebook Inc., 1601 Willow Road, Menlo Park, California 94025, USA, for users from the USA and Canada.<\/p>

Facebook's data protection officer can be contacted via a contact form:<\/p>

https:\/\/www.facebook.com\/help\/contact\/540977946302970<\/a><\/p>

We have regulated our joint responsibility in an agreement regarding our respective obligations under the GDPR. This agreement, which outlines our mutual obligations, can be accessed via the following link:<\/p>

https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum<\/a><\/p>

When you access our online presence on the Facebook platform, Facebook Ireland Ltd., as the operator of the platform in the EU, processes user data (e.g. personal information, IP address, etc.).<\/p>

This user data is used to generate statistical information about the use of our company's Facebook page. Facebook Ireland Ltd. uses this data for market research and advertising purposes, as well as for creating user profiles. These profiles allow Facebook Ireland Ltd., for example, to target users both on and off Facebook. If the user is logged into their Facebook account when accessing our page, Facebook Ireland Ltd. can also link the data to that user account.<\/p>

If a user contacts us via Facebook, the personal data they provide will be used to process their request. The user's data will be deleted once their request has been fully processed and there are no legal retention obligations, such as those arising from subsequent contract processing.<\/p>

Facebook may also use cookies to process the data.<\/p>

If the user does not agree to this processing, they can prevent the installation of cookies by adjusting their browser settings accordingly. Cookies that have already been saved can also be deleted at any time. The settings for this depend on the specific browser. Flash cookies cannot be blocked via browser settings but require a corresponding setting in the Flash Player. Preventing or restricting the installation of cookies may result in some Facebook features not being fully functional.<\/p>

Further information on the processing activities, how to prevent them, and how to delete data processed by Facebook can be found in Facebook's privacy policy:<\/p>

https:\/\/www.facebook.com\/privacy\/explanation<\/a><\/p>

It is possible that the processing may also take place via Facebook Inc., 1601 Willow Road, Menlo Park, California 94025, USA.<\/p>

Instagram<\/strong><\/p>

To promote our products and services and to interact with potential customers and clients, we maintain a company profile on the Instagram platform.<\/p>

On this social platform, we share responsibility with Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.<\/p>

Instagram's data protection officer can be contacted via a contact form:<\/p>

https:\/\/www.facebook.com\/help\/contact\/540977946302970<\/a><\/p>

Joint responsibility is governed by an agreement that sets out our respective obligations under the General Data Protection Regulation (GDPR). You can view this agreement, which outlines our mutual obligations, at the following link:<\/p>

https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum<\/a><\/p>

The legal basis for the processing of personal data described below is Article 6(1)(f) of the GDPR. Our legitimate interest lies in analyzing, communicating, and promoting our products and services.<\/p>

The legal basis can also be the user's consent to the platform operator pursuant to Article 6(1)(a) of the GDPR. The user can withdraw this consent at any time for the future pursuant to Article 7(3) of the GDPR by contacting the platform operator.<\/p>

When you access our online presence on the Instagram platform, Facebook Ireland Ltd., as the operator of the platform in the EU, processes user data (such as personal information and IP address).<\/p>

This user data is used to obtain statistical information about the use of our company's presence on Instagram. Facebook Ireland Ltd. uses this data for market research and advertising purposes, as well as for creating user profiles. Using these profiles, Facebook Ireland Ltd. can target users with advertising both within and outside of Instagram. If the user is logged into their Instagram account at the time of access, Facebook Ireland Ltd. can also link the data to the corresponding user account.<\/p>

When a user contacts us via Instagram, the personal data they provide will be used to process their request. This data will be deleted once the request has been fully answered and there are no legal retention obligations, such as those arising from subsequent contract processing.<\/p>

Facebook Ireland Ltd. may also set cookies to process data.<\/p>

If the user does not agree to this processing, they can prevent the installation of cookies by adjusting their browser settings. Cookies that have already been saved can also be deleted at any time. The settings for this vary depending on the browser. Flash cookies cannot be blocked via browser settings but require a corresponding setting in the Flash Player. Preventing or restricting the installation of cookies may result in some Instagram features not being fully functional.<\/p>

Further information on the processing operations, their prevention and deletion of data processed by Instagram can be found in Instagram's privacy policy:<\/p>

https:\/\/help.instagram.com\/519522125107875<\/a><\/p>

It cannot be ruled out that data processing by Facebook Ireland Ltd. also takes place via Facebook Inc., 1601 Willow Road, Menlo Park, California, 94025, USA.<\/p>

3. Data transfer<\/h2>

The data we collect is only shared in the following cases:<\/p>

1. You have expressly given your consent in accordance with Article 6 paragraph 1 sentence 1 letter a of the General Data Protection Regulation (GDPR).<\/p>

2. The disclosure is necessary for the establishment, exercise or defence of legal claims in accordance with Article 6 paragraph 1 sentence 1 letter f of the GDPR, and there are no overriding legitimate interests on your part that speak against the disclosure.<\/p>

3. We are legally obliged to disclose this data in accordance with Article 6 paragraph 1 sentence 1 letter c of the GDPR.<\/p>

4. The transfer is legally permissible and, according to Article 6 paragraph 1 sentence 1 letter b of the GDPR, necessary for the processing of contractual relationships with you or for the implementation of pre-contractual measures taken at your request.<\/p>

Some data processing may be carried out by our service providers. These include, in particular, data centers that host our website and databases, IT service providers that maintain our systems, and delivery and logistics providers. When we transfer data to our service providers, they may only use the data to fulfill their tasks. These service providers have been carefully selected and commissioned by us. They are contractually bound to our instructions, have implemented appropriate technical and organizational measures to protect the rights of data subjects, and are regularly monitored by us.<\/p>

Furthermore, disclosure may occur in connection with official requests, court orders and legal proceedings if this is necessary to enforce or defend rights.<\/p>

3.1 Freshdesk<\/h3>

For processing inquiries received via the contact form on our website, we use the software service provider (Freshworks Inc., 2950 S. Delaware Street, Suite 201, San Mateo, CA 94403), with data processing carried out by Freshworks GmbH, Neue Gr\u00fcnstra\u00dfe 17, 10179 Berlin, Germany. All information you provide, such as name, email address, telephone number (if applicable), and company name, will be forwarded to Freshworks GmbH.<\/p>

When you submit contact requests via email through our website, these are recorded and organized in our ticketing system to ensure sequential processing and optimize your service experience. You will always have a unique ticket number, which you can use to track the current status of your request.<\/p>

To organize and process these requests, we collect personal data, the scope of which depends on the information you provide. At a minimum, we collect your first and last name and your email address. This data is transferred to the provider, where it is stored and processed.<\/p>

The legal basis for processing this data arises from our legitimate interest in the efficient design of our customer service, the fastest possible response to your requests and the continuous improvement of our service offering in accordance with Article 6 paragraph 1 letter f of the General Data Protection Regulation (GDPR).<\/p>

We have concluded a data processing agreement with the provider, which ensures that the data of our website visitors is protected and unauthorized disclosure to third parties is excluded.<\/p>

You can find more information in Freshworks' privacy policy:<\/p>

\u200dhttps:\/\/www.freshworks.com\/privacy\/<\/a><\/p>

Freshworks GmbH. Neue Gr\u00fcnstra\u00dfe 17, 10179 Berlin, Germany (Tel: +49 305 884 9246, E-Mail: support@freshworks.com)<\/p>

3.2 Website provider Webflow<\/h3>

Please note that our website and its associated servers are hosted by our service provider, Webflow, Inc., located at 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA. Data transfers are carried out in accordance with the EU-US Privacy Shield, which you can access via the following link. Furthermore, we have entered into a corresponding agreement with Webflow pursuant to Article 28 of the General Data Protection Regulation (GDPR) in conjunction with the EU Standard Contractual Clauses.<\/p>

When you use our website, Webflow, Inc. processes the data you provide (your name, email address, company name (if applicable), and phone number). Additionally, the IP address used, information about websites visited that are based on the Webflow platform, and information about your device and browser are processed.<\/p>

The processing is carried out on our behalf in order to provide you with the website. The data collection is based on the legal basis of Article 6(1)(b) and (f) of the GDPR and is carried out for the performance of the contract concluded with you, as well as based on our overriding legitimate interest in making the use of the website as simple and efficient as possible and ensuring its functionality and security. We may transfer the data to our data processor Webflow in accordance with the provisions of Article 28 of the GDPR.<\/p>

Further information on data processing by Webflow Inc. can be found at:<\/p>

https:\/\/webflow.com\/privacy<\/a><\/p>

3.3 HubSpot<\/h3>

Our website uses HubSpot, a marketing automation software from HubSpot, 2nd Floor, 30 North Wall Quay, Dublin 1, Ireland. HubSpot is a US-based software company with a European office in Ireland. HubSpot helps us analyze the use of our portal. HubSpot uses cookies for this purpose.<\/p>

Certain usage data is linked to you personally (e.g., after you enter it into a registration form) and stored in our CRM. This allows us to send you information and offers tailored to your interests.<\/p>

Your personal data may also be transferred to HubSpot servers in the United States (USA). An adequate level of protection is ensured by HubSpot, Inc.'s participation in and certification of compliance with the EU-US Privacy Shield framework.<\/p>

We use HubSpot to provide you with information and offers tailored to your needs. Accordingly, we have a legitimate interest in this processing within the meaning of Article 6(1)(f) of the GDPR. The legal basis for our processing of your personal data in connection with the use of HubSpot is Article 6(1)(f) GDPR.<\/p>

In connection with the use of Hubspot, we store your personal data for as long as necessary to provide you with information and offers tailored to your needs.<\/p>

Providing personal data collected via HubSpot is neither legally nor contractually required, nor is it necessary for entering into a contract. If you do not provide us with this data, we will be unable to provide you with information and offers tailored to your needs.<\/p>

For more information about HubSpot's use of data, please see HubSpot's privacy policy at:\u00a0https:\/\/legal.hubspot.com\/de\/cookie-policy<\/a><\/p>

You can object to the use of your data at any time, e.g. by sending an email to the email address provided in this privacy policy.<\/p>

HubSpot is certified under the terms of the \u00abEU-US Privacy Shield Framework\u00bb and is subject to the TRUSTe privacy seal and the \u00abUS-Swiss Safe Harbor Framework\u00bb.<\/p>

More information about HubSpot's privacy policy.
https:\/\/legal.hubspot.com\/de\/dpa<\/a><\/p>

Further information from HubSpot regarding EU data protection regulations
https:\/\/www.hubspot.de\/data-privacy\/privacy-shield<\/a><\/p>

Further information from HubSpot about the cookies set in a visitor's browser.
More information about the cookies set on HubSpot websites.
https:\/\/legal.hubspot.com\/de\/cookie-policy<\/a><\/p>

4. Data transfer to third countries<\/h2>

As explained in this privacy policy, we use services from providers who are partly based in so-called third countries (outside the European Union or the European Economic Area) or process personal data there. These are countries whose level of data protection does not correspond to that of the European Union. Where this is the case and the European Commission has not issued an adequacy decision pursuant to Article 45 of the GDPR for these countries, we have taken appropriate measures to ensure an adequate level of data protection for data transfers. These include, among other things, the use of standard contractual clauses of the European Union or binding corporate rules.<\/p>

If such a measure is not possible, we base the data transfer on exceptions according to Article 49 of the GDPR, in particular your express consent or the necessity of the transfer for the performance of the contract or for the implementation of pre-contractual measures.<\/p>

There is a possibility and a risk that authorities in the respective third countries (e.g., intelligence services) may gain access to the transmitted data in order to collect and analyze it. In such cases, the enforceability of your data subject rights may not be guaranteed. We will also inform you of this if we obtain your consent via the cookie banner.<\/p>

5. Storage duration<\/h2>

As a general rule, we only store personal data for as long as it is necessary to fulfill contractual or legal obligations for which we collected the data. After that, we delete the data immediately, unless we still need the data for evidentiary purposes in civil matters until the expiry of the statutory limitation period or due to legal retention obligations.<\/p>

For evidentiary purposes, we are required to retain contract data for three years after the end of the year in which our business relationship with you terminates. Any claims will expire according to the statutory limitation period, at the earliest at this time.<\/p>

Even after that, we are required to retain some of your data for accounting purposes. This is due to legal documentation obligations arising from the German Commercial Code, the German Fiscal Code, the German Banking Act, the German Money Laundering Act, and the German Securities Trading Act. The retention periods stipulated therein range from two to ten years.<\/p>

6. Agency services<\/h2>

We process our customers' data in accordance with the data protection regulations of the Federal Government (Data Protection Act, DSG) and the EU GDPR within the framework of our contractual services.<\/p>

In this process, we process inventory data (e.g., customer master data such as names or addresses), contact data (e.g., email addresses, telephone numbers), content data (e.g., text entries, etc.), contract data (e.g., subject matter of the contract, term), payment data (e.g., bank details, payment history), usage and metadata (e.g., for the evaluation and performance measurement of marketing activities). Data subjects include our customers, prospective customers, and their customers, users, website visitors, or employees, as well as third parties. The purpose of the processing is the provision of contractual services, billing, and our customer service. The legal bases for the processing are Art. 6 para. 1 lit. b GDPR (contractual performance) and Art. 6 para. 1 lit. f GDPR (analysis, statistics, optimization, security measures). We process data that is necessary for the establishment and fulfillment of the contractual services and indicate when providing such data is mandatory. Disclosure to external parties only occurs if it is necessary for the execution of a contract. When processing data entrusted to us within the scope of a contract, we act in accordance with the instructions of the clients and the legal requirements for commissioned data processing pursuant to Art. 28 GDPR and do not process the data for any purposes other than those stipulated in the contract.<\/p>

We delete data after the expiration of statutory warranty periods and similar obligations. The necessity of retaining the data is reviewed periodically. In the case of statutory archiving obligations, deletion occurs after their expiration. In the case of data disclosed to us by the client within the scope of a contract, we delete the data in accordance with the contract specifications, generally after the contract has ended.<\/p>

7. Your rights<\/h2>

You have the right to request information about how we process your personal data at any time. As part of this request, we will explain the data processing to you and provide a summary of the data we hold about you.<\/p>

If any data we have stored about you is incorrect or no longer up-to-date, you have the right to have it corrected. You can also request that your data be deleted. If deletion is not possible due to other legal regulations, the data will be blocked so that it is only available for that specific legal purpose.<\/p>

You also have the right to restrict the processing of your data, especially if you believe that the data we hold about you is incorrect.<\/p>

Furthermore, you have the right to data portability, which means that we will provide you with a digital copy of the personal data you have provided upon request.<\/p>

To exercise your rights as described above, you can contact us at any time using the contact information provided above. This also applies if you would like to receive copies of guarantees for an adequate level of data protection.<\/p>

You also have the right to object to the processing of your data pursuant to Article 6(1)(e) or (f) of the GDPR. Finally, you have the right to lodge a complaint with the competent data protection supervisory authority. You can exercise this right in the Member State of your residence, your place of work, or the place of the alleged infringement. In Berlin, our registered office, the competent supervisory authority is: Berlin Commissioner for Data Protection and Freedom of Information, Friedrichstr. 219, 10969 Berlin.<\/p>

8. Right of withdrawal and objection<\/h2>

According to Article 7, paragraph 2 of the GDPR, you have the right to withdraw your consent at any time. This means that we will no longer process your data based on this consent. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.<\/p>

If we process your data in accordance with Article 6(1)(e) or (f) of the GDPR, you have the right, pursuant to Article 21 of the GDPR, to object to the processing of your data and to provide us with reasons relating to your particular situation which, in your opinion, justify an overriding legitimate interest. If the objection concerns data processing for marketing purposes, you have a general right to object, which we will implement even without you providing reasons.<\/p>

If you wish to exercise your right of withdrawal or objection, an informal notification to the contact details mentioned above is sufficient.<\/p>

9. Data security<\/h2>

We continuously implement updated technical measures to ensure the security of your data, in particular to protect your personal data from risks during data transmission and from unauthorized access by third parties. These measures are adapted to the current state of the art. To secure the personal data you provide on our website, we use Transport Layer Security (TLS) to encrypt the information you enter.<\/p>

10. General Disclaimer<\/h2>

All information on our website has been carefully reviewed. We strive to keep our information up-to-date, accurate, and complete. However, errors cannot be entirely ruled out, and therefore we cannot guarantee the completeness, accuracy, or timeliness of any information, including journalistic and editorial content. Liability claims for damages of a material or immaterial nature caused by the use of the information provided are excluded, unless there is evidence of willful misconduct or gross negligence.<\/p>

The publisher may, at its sole discretion and without notice, modify or delete texts and is under no obligation to update the content of this website. Use of or access to this website is at the visitor's own risk. The publisher, its clients, or partners are not responsible for any damages, including direct, indirect, incidental, consequential, or punitive damages, allegedly arising from visiting this website and therefore assume no liability whatsoever.<\/p>

The publisher also assumes no responsibility or liability for the content and availability of third-party websites accessible via external links on this website. The operators of the linked sites are solely responsible for their content. The publisher expressly distances itself from all third-party content that may be criminally or civilly liable or that violates common decency.<\/p>

11. Copyrights<\/h2>

The copyright and all other rights to content, images, photos, or other files on this website belong exclusively to the operator of this website or the specifically named rights holders. Prior written consent from the copyright holder is required for the reproduction of any files.<\/p>

Anyone who commits copyright infringement without the consent of the respective rights holder may be liable to prosecution and possibly damages.<\/p>

12. Changes to the Privacy Policy<\/h2>

We occasionally update this privacy policy, for example when we adapt our website or when legal or regulatory requirements change.<\/p>

\u00a9 Mainweb GmbH \u2013 Version: 1.2 \/ Status: May 2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Datenschutz Vielen Dank f\u00fcr dein Interesse an unserem Angebot und dein Vertrauen in uns. Der Schutz deiner Privatsph\u00e4re bei der Nutzung unserer Webseite ist uns sehr wichtig. Wir behandeln deine Daten stets vertraulich und halten uns selbstverst\u00e4ndlich an alle relevanten Datenschutzbestimmungen. Verantwortlichkeit und Datenschutzbeauftragter ist: Verantwortliche Stelle im Sinne der Datenschutzgesetze, insbesondere der EU-Datenschutzgrundverordnung (DSGVO), […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.priorgent.ch\/en\/wp-json\/wp\/v2\/pages\/3","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.priorgent.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.priorgent.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.priorgent.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.priorgent.ch\/en\/wp-json\/wp\/v2\/comments?post=3"}],"version-history":[{"count":0,"href":"https:\/\/www.priorgent.ch\/en\/wp-json\/wp\/v2\/pages\/3\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.priorgent.ch\/en\/wp-json\/wp\/v2\/media?parent=3"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}